Koton, Türkiye’s leading ready-to-wear and retail brand, was established in Istanbul in 1988. In 1992, Koton began wholesale ready-to-wear sales, and in 1996, it opened its first international sales point in Munich, Germany. In 2000, to meet customers’ expectations for product variety and large-scale retail stores, Koton focused on retail operations. By the end of 2024, the brand has 451 stores in 32 countries, including 207 stores abroad and 244 in Türkiye, and it delivers trendy products to over 70 countries through online channels.
With its “Trend In Time” motto, Koton quickly and innovatively presents the latest trends to its customers through a wide range of collections that appeal to different styles. Koton, with its Design Center approved by the Ministry of Industry and Technology, shapes its collections with a data-driven and dynamic approach through Design Lab and its strong design team of 150 people.
In a study conducted by the Association of Shopping Centers and Investors, Koton has been selected as the most popular women’s brand 11 times. To provide a flawless customer experience, it continuously develops its CRM and omnichannel applications, offering personalized deals to millions of customers through its customer loyalty program, Koton Club, which has reached 6.5 million members.
Koton is committed to strengthening the presence of women in business with a policy that supports women’s empowerment, reflected in the fact that 72% of its employees, 54% of its managers, and 66.6% of its board members are women.
For a sustainable future, Koton published its “Respect Life Manifesto” in 2020 and committed to building its business goals on the foundation of respect for our planet, society, the people that make up society, and work.
Koton operates a multi-channel operation through its monobrand stores, both directly operated and franchised, online platforms, marketplaces, and wholesale channels. Each year, Koton launches hundreds of new designs in its stores in 32 countries worldwide, and through its own online sales channels in Türkiye, Kazakhstan, and Romania, as well as through marketplaces, selling products in over 70 countries.