Koton, Turkey’s leading ready-to-wear and retail fashion brand, was founded in Istanbul in 1988. In 1992, Koton began wholesale sales of ready-to-wear products, and in 1996, it opened its first international sales point in Munich, Germany. In 2000, the brand shifted its focus to retail in response to customers’ demand for greater product variety and large-format stores. Today, Koton operates more than 450 stores in over 30 countries and delivers trend-driven products to more than 70 countries through online channels.
With the motto “Trend In Time”, Koton offers the latest fashion trends quickly and innovatively through extensive collections that appeal to a wide range of styles. Recognized by the Ministry of Industry and Technology as an official Design Center, Koton shapes its collections with a data-driven and dynamic approach through its Design Lab and a strong team of 150 designers.
Koton has been selected as the most admired women’s fashion brand for the 11th time in a survey conducted by the Shopping Centers and Investors Association. The brand continuously enhances its CRM and omnichannel practices to provide a seamless customer experience. Through Koton Club, its loyalty program with over 7 million members, Koton offers personalized promotions to millions of customers.
Koton is committed to empowering women in the workforce, with 72% of its employees being women, 54% women in managerial positions, and 66.6% female representation on its board of directors.
Demonstrating a responsible brand stance for a sustainable future, Koton published its Respect for Life Manifesto in 2020, pledging to align its business goals with respect for the planet, society, individuals, and the nature of work.
Koton runs a multi-channel operation through directly operated and franchised monobrand stores, online platforms, marketplaces, and wholesale channels. Hundreds of new designs created each year are offered to fashion lovers in over 70 countries via its own e-commerce channels in Turkey, Kazakhstan, and Romania, as well as through marketplaces.